本文以数据挖掘决策树技术为理论基础,结合无锡移动实际生产场景需求,在营销推荐时需要精准匹配目标客户,提出了比值比决策树潜在客户预测模型,并通过真实工作数据验证模型的应用效果。 Based on the theory of data mining decision tree and the demand of actual production scene in Wuxi Mobile, this paper needs to accurately match the target customers in marketing recommendation, and proposes the potential customer forecast model of ratio decision tree, and verifies the application effect through the real work data .