随着广告市场细分和新媒体的不断产生,各种媒体形式开始分众,传统媒体的生态环境及广告地位受到冲击。安徽省的广告媒体业发展讯速,但广告媒体队伍的壮大,使广告市场竞争激烈,也导致了一系列违规操作、盲目发展、广告市场管理混乱、人才溃乏、跳槽等扰乱广告媒体生态环境的问题。本文将依据对安徽省广告媒体业经营、生存、发展状态调研的客观数据,从意识、行为、绩效等多层面科学分析安徽省广告媒体市场的经营状况及相互关系、发展空间、趋势等问题。找出切合点,提出合理方案,为安徽省广告媒体业的良性、健康发展提供有益的理论参考。 With the continuous development of the advertising market segmentation and new media, various forms of media have begun to focus on the traditional ecological environment and advertising status of the media. The development of the advertising media industry in Anhui Province was rapid. However, the ad media team’s growing strength led to fierce competition in the advertising market. It also led to a series of illegal operations, blind development, chaotic management of the advertising market, lack of talents, job vacancy, and disruption of the advertising media’s ecological environment. The problem. Based on the objective data of Anhui Province’s advertising media industry’s operation, survival, and development status, this article will scientifically analyze the business conditions, mutual relations, development space, and trends of the advertising media market in Anhui Province from the perspectives of consciousness, behavior, and performance. Find out the relevant points and put forward reasonable plans to provide beneficial theoretical references for the healthy and healthy development of the advertising media industry in Anhui Province.