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在面对日益激烈的广告竞争市场当中,广告创意的好坏决定广告效果的质量,面对新时期的挑战和需要。如何培养学生的创造性思维能力,实施广告创意教育,有利于培养符合当今广告传媒市场的需求。本论文从四个维度探讨了高校广告创意教学的对策。
In the face of an increasingly fierce advertising competition market, the quality of advertisements determines the quality of advertisements and faces the challenges and needs of the new era. How to train students’ creative thinking ability and implement advertising creative education will help cultivate the needs of today’s advertising media market. This thesis discusses the countermeasures of college creative creative teaching from four dimensions.