一、文化营销全球化的影响力文化作为人类在生活中建立起来的价值观念、道德观念和其他有意义的象征综合体，其影响日趋重要，企业在营销中必须注重文化营销以适应目标市场的文化差异。因为人们的行为受到文化的强烈影响，从他们的习惯、爱好、处世哲学、与他人交往的风格到他 First, the influence of cultural marketing globalization Culture as human beings in life, built on the values, moral values ​​and other meaningful symbol of the complex, the impact of the increasingly important business marketing must focus on cultural marketing to meet the target market cultural difference. Because people’s behavior is strongly influenced by culture, from their habits, hobbies, philosophy of life, the style of interaction with others to him