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广播电视媒体具有多种属性、多种功能,应当满足广大受众的多种需求。但也毋庸置疑的是,无论从意识形态层面的“喉舌”属性还是从社会公共信息平台角色定位,广播电视媒体的根本职责和首要功能,都是传播新闻资讯,满足人民群众的信息需求。新时期如何把握好宣传导向,发挥广播电视媒体优势,注重新闻宣传报道实效,积极采用丰富多彩的宣传方式,不断提升十八大以来新时代精神宣传的亲和力、吸引力和感染力,是我们完成广播电视媒体责任仍然需要继续深入研究的不二话题。
Broadcasting and television media have many kinds of attributes and various functions and should meet the diverse needs of a large audience. However, there is no doubt that the fundamental functions and primary functions of the radio and television media are to disseminate news information and satisfy the information needs of the masses both in terms of ideological -like “mouthpiece” attributes and from the role of public public information platform . In the new era, how to grasp the propaganda orientation, give full play to the advantages of radio and television media, pay attention to the effectiveness of news media coverage, actively adopt colorful propaganda methods, and constantly improve the affinity, attraction and appeal of the new age spirit propaganda since the 18th CPC National Congress The responsibility of radio and television media still needs to be further explored.