塑造品牌不外乎提高品牌知名度和美誉度两种,不管是提高知名度还是美誉度,都离不开媒体对品牌的造势作用。企业品牌的价值是多重性的,其真正的价值不是创造品牌所付出的成本,也不完全在于有品牌产品与无品牌产品相比,可以获得更高的溢价,品牌最重要的价值在于可以使其所有者在未来获得较稳定的收益。它是公众认识产品的一张名片,是无价财富。 Shaping the brand is nothing more than improving brand awareness and reputation of the two, whether it is to enhance the visibility or reputation, are inseparable from the media campaign on brand momentum. The value of an enterprise brand is multiplicative. The true value of a brand is not the cost of creating a brand, nor is it entirely that a branded product can obtain a higher premium than a non-branded product. The most important value of a brand is that Its owners get more stable earnings in the future. It is a business card for public awareness products and is a priceless asset.