文章对商丘特色文化旅游产品的开发进行SWOT分析,通过对商丘市人文旅游资源的优势(Strengths)、劣势(Weaknesses)、机会(0pportunities)、威胁(Threats)四个方面分别进行分析,在这个SWOT分析基础上,提出商丘开发特色文化旅游产品的具体对策和建议。一、前言商丘是国家历史文化名城,国家园林城市,全国绿化模范城市,中国优秀旅游城市,全国长寿之乡。随着旅游业的发展,商丘已经具备发展特色文化旅游产品的充分条件,但商丘 This article carries out SWOT analysis on the development of Shangqiu characteristic cultural tourism products, and analyzes the four aspects of Strengths, Weaknesses, Opportunities and Threats of the humanities tourism resources in Shangqiu respectively. In this SWOT, Based on the analysis, this paper puts forward the specific countermeasures and suggestions on the development of characteristic cultural tourism products in Shangqiu. I. Preface Shangqiu is a national historic and cultural city, a national garden city, a national green model city, an excellent tourist city in China and a hometown of longevity. With the development of tourism, Shangqiu already has sufficient conditions for the development of cultural tourism products, but Shangqiu