随着网络技术的快速发展,电子商务已经深入到社会的各个角落,并得到迅猛的发展,而由于网络经济与传统经济存在着较大的差别,使得电子商务不可能像以往的传统经济那样有着相同的发展规律,这就使得网络营销以及管理模式也发生了很大的变化,因此如何平衡好网络营销与传统营销的关系,并能够充分地利用网络营销来获得潜在的客户,就是企业在网络时代取得成功的关键所在。 With the rapid development of network technology, e-commerce has penetrated every corner of society and has been developed rapidly. However, due to the great difference between the network economy and the traditional economy, e-commerce can not be as traditional as the traditional economy The same law of development, which makes the network marketing and management model has undergone great changes, so how to balance the network marketing and traditional marketing relationship, and be able to make full use of network marketing to obtain potential customers, that is, enterprises in the network The key to the success of the era lies.