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分享经济理念在世界范围内悄然兴起。基于互联网和分享经济模式的业态创新在住宿领域发展迅速。伴随国家出台的鼓励政策和市场供需状况的变化,度假租赁业成为住宿业的发展趋势之一,且正在以超乎寻常的速度发展。本文首先对分享经济和度假租赁进行界定,接着分析了度假租赁业的商业运营模式、兴起的原因和主要特征,最后提出了度假租赁业面临的挑战,并为我国度假租赁业的发展提供参考意见。
Sharing economic ideas quietly rising worldwide. Format innovation based on the Internet and sharing economy has grown rapidly in the area of accommodation. With the introduction of the state’s incentive policies and changes in market supply and demand, the holiday rental industry has become one of the trends in the residential industry and is developing at an extraordinary rate. This article first defines the sharing economy and vacation rental, and then analyzes the business model, reasons and main features of vacation rental business. Finally, it presents the challenges for the vacation rental industry and provides reference for the development of vacation rental industry in our country .