广电企业管理工作的重要组成部分之一便是思想政治建设的推进,这是党的思想成果在企业之中推广并且发挥作用的重要途径,也是广电企业建设自己独特新颖的企业文化必不可少的条件。尤其进入新时期,伴随着社会经济的前进,全球化信息化的不断发展以及市场经济的逐步完善,人们的思想也逐步走向复杂化,选择逐渐走向多样化。在这样的社会大潮下,企业既要建立自己独一无二的企业文化、增大受众范围,也要加强党的领导,始终坚持党的优良思想传统,保持本企业的政治优势。本文主要探讨了广电企业的独特文化建设和思想政治教育工作的关系,为广电企业的管理提供借鉴。 One of the important components of the management of radio and television enterprises is the promotion of ideological and political construction. This is an important way for the party’s ideological achievements to promote and play a role in the enterprise. It is also essential for the radio and television enterprises to build their own unique and innovative corporate culture condition. Especially in the new era, along with the progress of social economy, the continuous development of globalization informationization and the gradual improvement of market economy, people’s thinking has also gradually become more complicated, and choices have gradually shifted towards diversification. Under such a social tide, enterprises should not only establish their own unique corporate culture, increase the scope of their audience, but also strengthen the party’s leadership. They should always uphold the party’s fine ideological tradition and maintain the political superiority of the enterprise. This article mainly discusses the relationship between the unique cultural construction of radio and television enterprises and the work of ideological and political education so as to provide reference for the management of radio and television enterprises.