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在激烈的市场竞争中名牌产品固然重要,它直观地反映了企业的竞争能力,这种能力是实实在在地扎根于企业文化的土壤中。企业要巩固在市场竞争中的地位,就要分析自身的优势、劣势及面临的形势。通过横向和纵向比较来扬长避短制定提高企业竞争力的措施。要从提高企业素质抓起,提高劳动生产率,加速技术改造,提高产品质量,增加产品市场占有率。这些都与企业文化建设密不可分,企业文化建设是全面提高企业素
In the fierce market competition brand-name products are important, it intuitively reflects the competitiveness of enterprises, this ability is really rooted in the soil of corporate culture. Enterprises to consolidate their position in the market competition, we must analyze their own strengths and weaknesses and the situation facing. Through horizontal and vertical comparison to avoid weaknesses and formulate measures to improve the competitiveness of enterprises. We should start from improving enterprise quality, improve labor productivity, speed up technological innovation, improve product quality and increase product market share. These are inseparable from the building of enterprise culture, corporate culture is to raise the overall business quality