随着教育改革不断向纵深方向发展,传统医药营销专业的教学模式已经不能适应信息化时代的新需求,与此同时,市场经济的快速发展也对医药营销人才的专业化水平提出了更高要求。因此,创新医药营销专业的教育教学方法,不断优化专业发展的方向是目前医药营销专业寻求突破的重要途径。本文旨在结合医药营销专业的教学实际,在促进医药营销专业发展的举措方面进行了探讨,希望为该专业的发展提供积极的借鉴和建议。 With the educational reform continuing to develop in depth, the traditional medicine marketing professional teaching model can no longer meet the new needs of the information age. At the same time, the rapid development of the market economy has also put higher demands on the professionalization of pharmaceutical marketing professionals . Therefore, innovating the education and teaching methods of medical marketing specialty and continuously optimizing the direction of professional development are important ways for medical marketing professionals to seek breakthroughs. The purpose of this paper is to discuss the measures to promote the development of pharmaceutical marketing specialty in the light of the actual teaching practice of the pharmaceutical marketing specialty, hoping to provide positive references and suggestions for the development of this specialty.