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校园代理一般是指由企业与在校大学生达成代理协议,在校园销售企业的产品或服务,获取提成和奖金,从而实现勤工俭学的一种途径。随着在校生人数的增加,校园代理这种低成本、高效益的营销形越来越受到企业的青睐。在对校园代理现象分析和对大学生消费者、校园代理人的需求分析基础上,构建高校校园代理服务平台,从平台整体规划、资源体系、服务体系以及平台特色等方面进行探析,给高校校园代理一块适宜生长的土壤。
Campus agent generally refers to a way for companies to reach an agency agreement with college students, sell products or services on campus, and obtain commissions and bonuses to achieve work-study. With the increase in the number of students in school, the low-cost, high-efficiency marketing forms of school agents are increasingly favored by companies. Based on the analysis of campus agency phenomenon and the analysis of the needs of college students’ consumers and campus agents, the college will construct a campus agency service platform to analyze the overall platform planning, resource system, service system, and platform characteristics, and provide them to college campus agents. A suitable soil for growth.