笔者研究过十多家获得“中国驰名商标”认定的企业,发现这些企业在创业之初,即把名牌工程当成企业的生命线,精心管理,打造品牌,从而得到了市场和消费者的肯定。 随着全球市场一体化进程的不断加快,企业面临的竞争已不再是本土的,而是整个世界市场。企业要想生存,必须靠品牌立市,那些没有品牌的企业,大部分会沦为别人的加工厂,少部 I studied more than a dozen companies that were awarded the “China Well-known Trademark” and found that these enterprises, at the very beginning of their undertaking, regarded brand-name projects as the lifeline of their enterprises, carefully managing and building their brands, which won the affirmation of the market and consumers. With the continuous acceleration of the global market integration process, the competition facing enterprises is no longer local, but the entire world market. Enterprises in order to survive, we must rely on brand legislation, those who do not have the brand of enterprises, most will be reduced to others processing plants, less