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奥美联手知名调研机构益普索(ipsos)梳理了近一年来中国无现金生活的发展趋势,访谈了8180名网友,并做了大规模的商户访谈和实地调查,由此得出了“无现金移动生活”报告。该报告旨在通过了解消费者的行为习惯,全方位呈现移动支付的发展现状及趋势,为品牌的移动端市场营销提供洞察和建议。2015年,中国第三方移动支付的交易规模已经达到了十万亿元。其中,支付宝的支付额度凭借先发优势,占据了支
Ogilvy and Ipsos join hands with well-known research institute ipsos in combing the development trend of cashless living in China in the past year, interviewed 8,180 net friends and conducted large-scale business interviews and field surveys, Cashless mobile life "report. The report aims to provide insight and advice on branded mobile marketing by understanding the behavior of consumers, presenting the current status and trends of mobile payments in an all-round way. In 2015, China’s third-party mobile payment transaction size has reached 10 trillion yuan. Among them, Alipay payment by virtue of the first-mover advantage, accounting for the branch