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体育赛事作为民众精神娱乐生活中的重要节目,在社会精神引领方面起着十分重要的作用。在大型体育赛事中,通过吉祥物来传播精神文化价值显得更加普遍。吉祥物不仅能够体现体育赛事所要倡导的精神文化,还能体现地方特色的文化内容,本文通过分析南京青奥会砳砳的文化内容充分论述吉祥物设计所要关注的设计原理和文化价值。一、中国体育赛事的精神文化文化作为一个国家发展的重要软实力,关系着中国全面建成小康社会目标的完成,关系着中国特色社会主义事
As an important program in popular entertainment, sports events play an important role in leading social spirits. In major sports events, the spread of spiritual and cultural values through mascot is more common. The mascot not only reflects the spiritual culture advocated by sports events, but also embodies the cultural features of local characteristics. This paper fully discusses the design principles and cultural values that mascot designs should pay attention to through analyzing the cultural contents of Nanjing Youth Olympic Games. I. The Spiritual Culture of Chinese Sports Events As an important soft power for the development of a country, it is related to the completion of the goal of building a well-off society in an all-round way in China, as well as the socialism with Chinese characteristics