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伴随着市场竞争机制引入新闻领域,娱乐化成为当前新闻报道的一大主流趋势,并逐渐从娱乐新闻本身向一般新闻渗透,更有甚者竟然逐步出现在严肃、重大的会议报道中。本文从政府、媒介、受众三个角度出发对今年“两会”报道中娱乐化倾向出现的原因及影响进行分析,并对其今后改进及发展提出自己的可行性建议。
With the introduction of the market competition mechanism into the field of news, entertainment has become a major trend in current news reports and gradually infiltrated from entertainment news to general news. What is more, even gradually appeared in serious and major conference reports. This article analyzes the causes and influences of entertainment tendencies in this year’s “two sessions” reports from the perspectives of the government, the media and the audience, and puts forward its own feasible suggestions for its future improvement and development.