企业有企业的文化,行业也应该有自己的行业文化,保险文化作为保险行业的行业文化,一直未得到很好的关注和建设,本文通过对保险文化建设中几大要素的认识,揭示了保险文化存在的问题,并最终提出了解决方案。 Enterprises have a corporate culture, the industry should also have its own industry culture, insurance culture as the insurance industry’s industry culture, has not been very good attention and construction, this article through the insurance culture in several major elements of awareness revealed the insurance Cultural problems, and finally proposed solutions.