个人知识管理的研究已经受到越来越多学者以及研究爱好者的关注,到目前为止,个人知识管理研究涉及到销售人员的还未被发现。本文首先阐明了销售、营销以及个人知识管理的相关概念,然后总结了销售人员个人知识管理及销售工作的特点,进而提出了销售人员个人知识管理的模式—培养个人核心竞争力,同时提出了个人核心竞争知识这一新概念。本文把个人知识管理的研究拓展到了销售领域。 The research of personal knowledge management has attracted the attention of more and more scholars and research lovers. Up till now, the research on personal knowledge management has not been discovered by salesmen. This paper first clarifies the concepts of sales, marketing and personal knowledge management, and then summarizes the characteristics of salesman’s personal knowledge management and sales, and then puts forward the model of salesperson’s personal knowledge management - cultivating individual’s core competence, The core concept of the new concept of competition. This article extends the study of personal knowledge management to the field of sales.