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新媒体时代,互联网、宽频、手机客户端等媒体挑战着报纸的地位。在新媒体的冲击下,人们的阅读习惯、审美观念发生变化,传统报纸的版面设计已不能满足受众需求。现代报纸版式设计水平直接影响信息传递,高水平设计具有增加销量、强化形象作用,还可吸引读者,开发潜在读者群,扩大报纸影响力。本文在分析报纸版式设计的基础上,探讨新媒体时代现代报纸板式设计的创新途径,为报纸设计提供参考。
In the new media era, media such as the Internet, broadband and mobile phone clients challenge the status of newspapers. Under the impact of new media, people’s reading habits and aesthetic concepts have changed. The layout of traditional newspapers can no longer meet the needs of the audience. Modern newspaper typography design level directly affects the information delivery, high-level design with increased sales, enhance the image of the role, but also to attract readers, develop potential readers, and expand the newspaper influence. Based on the analysis of newspaper layout design, this paper explores the innovative ways of modern newspaper plate design in the new media era and provides reference for newspaper design.