多媒体的传播形态将成为未来人们信息接受的普遍方式 ,因此 ,不同媒介接受行为所形成的思维方式之间就有了相互影响的可能。从电视的角度看 ,我们可以将网民看成是喜欢上网的观众。而网络的运作规则对网民的思维方式产生了潜移默化的影响。长时间上网形成的思维方式 ,直接影响到他们对电视信息的接受。因此 ,为了顺应这一趋势 ,电视传播必须要进行相应的改革 The form of multi-media communication will be the common way for people to accept information in the future. Therefore, the way of thinking formed by the different media accept behaviors has the possibility of mutual influence. From a television point of view, we can treat Internet users as viewers who like to surf the Internet. The operation of the Internet rules on Internet users have a subtle influence on the way of thinking. Long time online form of thinking, a direct impact on their acceptance of television information. Therefore, in order to adapt to this trend, the television broadcasting must carry out corresponding reforms