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新媒体是一个相对的概念,是在报刊、广播、电视等传统媒体之后发展起来的新的媒体形态,新媒体亦是一个宽泛的概念,是利用数字技术、网络技术,通过互联网、宽带局域网、无线通信网、卫星等渠道,以及电脑、手机、智能电视等终端,向用户提供信息和娱乐服务的传播形态。新媒体的快速发展,搅乱了原有传媒业的格局和秩序,大幅挤压了传统媒体的生存空间,电视媒体的式微已是不争的事实,
New media is a relative concept. It is a new form of media developed after traditional media such as newspapers, radio and television. New media is also a broad concept. It uses digital technology and network technology to transmit information through the Internet, broadband LAN, Wireless communications networks, satellites and other channels, as well as computers, mobile phones, smart TVs and other terminals, to provide users with information and entertainment services, the spread of the form. The rapid development of new media has disrupted the pattern and order of the original media industry, severely squeezed the living space of traditional media, and the style of television media has become an indisputable fact.