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媒体技术的迅速发展,造就了全新的传播生态和舆论环境。当前,党报党刊纷纷进驻新媒体平台,形成了风格独特的新媒体矩阵。这些都对新媒体编辑记者的能力素质提出了新的更高要求。本文认为,新媒体编辑记者有待增强驾驭网络语言的能力、复合和运用新知识的能力、整合不同媒介资源的能力、运用新媒体技术的能力、数据挖掘与处理能力、开展互动与营销能力,才能达到“业务精湛”的要求。
The rapid development of media technology has created a brand new environment of communication ecology and media. At present, party newspapers and periodicals have stationed in new media platforms, forming a unique style of new media matrix. These all set new and higher requirements on the ability and quality of new media editors and reporters. This article argues that new media editors need to enhance the ability to manipulate cyber-language, to compose and use new knowledge, to integrate the capabilities of different media resources, to use the capabilities of new media technologies, to data mining and processing capabilities, to carry out interactive and marketing capabilities and talents Achieve “business skills ” requirements.