品牌与商标在概念上是不同的。一些专家认为,品牌与商标在内涵上有重合的地方,但外延不同。商标是法律概念,品牌是市场概念。商标是由可识别的字形、图形、颜色组成。其内涵是确定的。只要注册了就受法律保护。品牌是产品在市场通行的牌子,它的外在标志是商标,但它更强调与产品及其相关的质量、服务等之间的关系,其外延更宽泛。商标无论是否标在产品上使用了,无论其标定的产品是否有市场,如果用成本法进行评估,都是有价值的。品牌的价值只能 Brands and trademarks are conceptually different. Some experts think that the connotation of brand and trademark overlap, but the extension is different. Trademark is the legal concept, the brand is the market concept. Trademarks are recognized by the glyphs, graphics, colors. Its connotation is definite. As long as registration is protected by law. Brand is the product brand in the market, its external logo is a trademark, but it is more emphasis on the product and its related quality, service, etc. The relationship between the extension of its broader. Whether or not a mark is used on a product, whether or not the mark is on the market, it is valuable if it is assessed using the cost method. The value of the brand only