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20世纪80年代周庄古镇率先发展旅游业,带动了江南古镇旅游发展的浪潮。随着江南古镇旅游的快速发展,旅游业成了江南古镇经济发展不可或缺的推动力,但是江南古镇在快速发展旅游的同时,也出现了一系列的问题。本文以浙江乌镇和西塘为例,对江南古镇的经营模式进行对比分析,并在此基础上,提出推动江南古镇旅游保护和开发的相关建议,促进江南古镇旅游业的可持续发展。
In the 1980s, Zhouzhuang Ancient Town took the lead in developing tourism industry, driving the tide of tourism development in ancient towns in the south of Yangtze River. With the rapid development of tourism in the ancient town of Jiangnan, tourism has become an indispensable driving force for the economic development of the ancient town of Jiangnan. However, while the ancient town of Jiangnan is developing its tourism rapidly, a series of problems have also emerged. Taking Wuzhen and Xitang in Zhejiang as an example, this paper makes a comparative analysis of the management modes of the ancient towns in the south of Yangtze River, and on this basis puts forward some suggestions on promoting the tourism protection and development in the ancient towns in the south of Yangtze River to promote the sustainable development of tourism in the ancient towns in the south of Yangtze River.