环青海湖国际公路自行车赛对青海旅游形象产生了积极的影响。旅游形象是游客选择旅游地点决策时的重要因素,以及提升旅游地竞争力的关键所在。文章针对环湖赛对青海旅游形象的影响进行了分析,并且根据分析结果尝试性地提出了整合营销战略、鼓励当地居民支持参与战略以及体育旅游资源整合战略,以期有助于提升青海旅游形象。旅游是现代社会生活的重要组成元素,旅游目的地形象是游客选择去哪旅游的一个重要因素。各个旅游相关部门及旅游地都纷纷寻找及采取各种营销方式或规划模式来提升自身的旅 Ring Qinghai Lake International Road Cycling race on the tourist image of Qinghai had a positive impact. The tourist image is an important factor in the decision-making of tourists’ choice of tourist destinations and the key to enhancing the competitiveness of tourism destinations. The article analyzes the impact of the Tour of Huanghuai on the tourist image of Qinghai, and tries to put forward the integrated marketing strategy based on the analysis results, encourages the local residents to support the participation strategy and the integrated strategy of sports tourism resources, with a view to help enhance the tourism image of Qinghai. Tourism is an important component of modern social life, tourist destination image is where tourists choose to travel an important factor. Various tourism-related departments and tourist destinations have to find and adopt a variety of marketing or planning model to enhance their own travel