对二维码进行有创意的再设计,使二维码具有视觉吸引力,以及在视觉上赋予它与众不同的意义,使之能够从千千万万的二维码中脱颖而出,让二维码在发挥功能效用的同时,兼具艺术性和审美性,经过再设计的二维码可以让产品增值,赢得顾客的忠心。让二维码不仅仅具有充当“连接工具”的功能,而是具有视觉美感,体现企业理念和价值,传递广告主旨和内容,风格主题认知一致性和感官多变性。 Creatively redesigning the QR code to make the QR code visually appealing and visually distinctive gives it the power to differentiate itself from the millions of 2D codes that make 2D While playing a functional role, the code is both artistic and aesthetic. The redesigned two-dimensional code can add value to the product and win customers’ loyalty. So that the QR code not only has the function of “connecting tools”, but has the visual beauty, reflecting the corporate philosophy and value, delivering the purpose and content of the advertisement, the theme of cognitive cognition and sensory diversity.