增加销售的建议法,是指零售企业的营业员在成功达成顾客的计划购买后,又依据对顾客潜在需求的准确判断,抓住时机,巧妙地利用各种建议,帮助顾客将潜在需求变为现实购买,在满足顾客需求的同时,进一步扩大产品销售的方法。以下均简称为建议法。营业员要想成功地应用建议法,就必须具备良好的职业素质、扎实的营销功底和丰富的个人销售经验,并认真研究和把握以下各点:1.目的的双重性世界超级推销大师齐格·齐格拉曾中肯地指出:“假如你鼓励顾客去买很多商品只是为了自己可以多赚钱,那么你就是一个‘沿街叫卖’的小贩。假如你鼓励顾客购买很多商品的目的是为了 Advice to increase sales refers to the retail business sales staff in the successful completion of the customer’s plan to buy, but also based on the potential demand for the accurate assessment of customers, seize the opportunity to skillfully use the various proposals to help customers become a potential demand for the reality Buy, to meet customer needs at the same time, to further expand product sales methods. The following are referred to as the proposed law. Salespeople in order to successfully apply the proposed law, we must have good professional quality, solid marketing skills and rich personal sales experience, and carefully study and grasp the following points: 1. Purpose of the dual nature of the world master of marketing Qige Ziegler has rightly pointed out: ”If you encourage customers to buy a lot of goods just to make more money for yourself, then you are a ’selling street’ hawkers.If you encourage customers to buy a lot of goods for the purpose of