“未来营销的方向是消费者失去了他的尊严,供应营销将占统治地位,也就是营销将更少的面对其顾客,而更多成为独立的建议体系。未来企业之间竞争领域也在于此。”(让·皮埃尔·艾菲)本文正是基于这一思想,分析了通过发掘顾客的潜在需求实施创造市场战略对于企业的价值,并探讨了实施创造市场战略的途径,同时还指出其应该注意的问题。 "The future direction of marketing is that consumers lose his dignity, supply marketing will dominate, that is, marketing will face fewer of its customers, and more to become independent of the proposed system.Future competition between enterprises also lies in (Jean Pierre Effie) This article is based on the idea of ​​analyzing the value of creating a market strategy for businesses by exploiting the potential needs of customers and exploring ways to implement a market strategy, and at the same time Pointed out that it should pay attention to the problem.