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我们在全球各地设有工厂,我跑了很多国家,最后发现,品牌必须靠自己创造,世界不会恩赐给你。怎么创造?有两点,一是速度,二是差异化家电业是充分竞争的行业,如今利润已像刀片一样薄,名牌可以赚大钱,如果不是品牌就什么都不是。海尔这么多年来,一直在希望潜心打造一个为中国人骄傲和争光的世界名牌。做了这么多年,我体会没有品牌不行,真要打造一个品牌真的很难。我前两年曾说过,有一个修行的人,30年前看山是山,看水是水；后来看山不是山,看水不是水；再后来得道了,这个修行的人看山还是山,看水还是水。我们现在是看山不是山,看水不是水。原来觉得走出去很简单,实际上真正走出去很难,但是开弓没有回头箭。
We have factories around the world, I ran a lot of countries, and finally found that the brand must create their own, the world will not give you. How to create? There are two points, one is the speed, and the other is that the differentiated home appliance industry is a fully competitive industry. Now the profits are as thin as the blade, the brand can make a big money, if not the brand is nothing. For so many years, Haier has been hoping to devote themselves to building a world-famous brand that is proud of and proud of Chinese people. For so many years, I realized that no brand can not, really want to create a brand really hard. As I said in the last two years, there was a practitioner who watched the mountains 30 years ago and saw the water as water. Later, he saw that the mountain was not a mountain and that the water was not water. Then, afterwards, the practitioner saw the mountain Still mountain, look at water or water. We are now watching the mountains are not mountains, water is not water. The original feel that going out is very simple, in fact, really hard to go out, but the bow did not back arrow.