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党的十六大明确指出,建设现代农业,发展农村经济,增加农民收入,是全面建设小康社会的重大任务。作为一个农业大国的新闻媒介,关注“三农”责无旁贷,义不容辞,这既是新闻媒体的社会责任,也是其自身发展的需要。而时下电视媒体无疑应该是服务“三农”最有效、最直接、最广泛的传播媒体之一。笔者以浙江金华电视台38频道为例,谈些从事电视对农节目的体会。
The 16th National Congress of the CPC made it clear that the construction of modern agriculture, the development of rural economy and the increase of peasants’ income are major tasks for building an overall well-to-do society. As a news media of a big agricultural country, it is our duty to pay attention to “agriculture, rural areas and peasantry”. It is both a social responsibility of the news media and a need of its own development. Nowadays, the television media should undoubtedly be one of the most effective, direct and extensive media services for serving the “three rural” issues. The author of Zhejiang Jinhua TV Channel 38, for example, talked about the experience of television programs on agriculture.