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近年来,现代化市场中各企业间的竞争越来越激烈,而品牌形象是一个企业的价值代表,一个好的品牌就是要具有独特而突出的品牌识别系统,可见,企业识别系统的重要作用,利于现代企业在市场中的竞争与品牌的建立。自CIS理论引入我国后,得到了企业界的高度认同与肯定,并且在企业的实际应用过程中也得到了不断的发展,发挥了其在企业参与市场竞争中的巨大作用,CIS理论越来越受到国际与国内企业的重视,我国高校平面艺术专业将CIS纳入必修的设计课程中。本文作者阐述了CIS理论的基本概念,深入分析这一理论在高校艺术专业教学中存在的问题,进一步提出创新《企业识别系统》课程的应对措施。
In recent years, the competition among enterprises in the modern market is more and more fierce, and the brand image is the value representative of a company. A good brand is to have a unique and prominent brand identification system. It can be seen that the important role of the enterprise identification system, Benefit from the modern enterprise in the market competition and brand building. Since the introduction of CIS theory into our country, it has been highly recognized and affirmed by the business community and has been continuously developed in the actual application of the enterprise, playing a significant role in the enterprise’s participation in market competition. The CIS theory has been increasingly used By the international and domestic enterprises attention, China’s graphic arts professional university will be included in the compulsory design courses. The author elaborates the basic concepts of CIS theory, deeply analyzes the existing problems of this theory in the teaching of art major in colleges and universities, and puts forward the countermeasures to innovate the course of “Enterprise Identification System”.