论文部分内容阅读
一、旅游演艺的界定旅游演艺是指在旅游目的地进行的且能够充分突显地域文化特色或民俗风情的,以旅游者为主要观赏和参与对象的文艺表演节目和演出活动。其特征包括:一是演艺项目是从旅游者的角度出发的,是针对旅游市场所开展的,不同于文艺表演;二是演艺项目体现了该地域的文化,突出文化在旅游中的“核心竞争力”;三是演艺项目强调了旅游者观赏和参与体验的结合;四是演艺项目强调主题的鲜明;五是演艺项目的商业性质,演艺项目的开展能吸引旅游者,延长其逗留时间,从而产生溢出效益,从而带来极大的商业利益。
First, the definition of tourism performing arts Tourism Performing Arts is carried out at the tourist destination and can fully highlight the regional cultural characteristics or folk customs, with tourists as the main viewing and participating objects of theatrical performances and performances. Its features include: First, performing arts projects are from the tourist’s point of view, is carried out for the tourism market, different from the performance of theatrical performances; Second, the performing arts project embodies the culture of the region, highlighting the cultural core of tourism Third, the performing arts project emphasizes the combination of the tourists’ viewing and participation experience. Fourth, the performing arts project emphasizes the distinctive theme. Fifth, the commercial nature of the performing arts project enables the performing arts project to attract tourists and extend their stay , Resulting in spillover benefits, resulting in great commercial benefits.