20世纪80年代中期,中国本土日化行业经历了一次繁荣期,如美加净、活力28、白猫、熊猫、中华牙膏等,但是随着80年代末至90年代初宝洁、联合利华等跨国日化巨头的进入,中国本土日化开始经历最为艰难、低潮的时期。但是,本土日化从未放弃对市场的信心。以隆力奇为代表的一批本土日化企业正在掀起绝地反击战。 In the mid-1980s, China’s domestic cosmetic industry experienced a period of prosperity, such as the United States and Canada Net, vitality 28, white cats, panda, toothpaste, etc., but with the late 80s to early 90s Procter & Gamble, Unilever and other transnational day The entry of the giants, China’s domestic chemical industry began to experience the most difficult, low period. However, the local day never give up confidence in the market. A group of local cosmetic enterprises represented by Longliqi is setting off a Jedi counterattack.