上海市第一百货商店股份有限公司撰文介绍经验说：通过开展群众性经济技术创新活动，调动广大员工投身企业改革发展的积极性，提高了职工队伍素质，企业的经济效益逐年增长，企业的社会形象不断完善。首先，重视企业群众性“服务品牌”的创立活动。公司从财贸企业的特点出发， Shanghai First Department Store Co., Ltd. author introduced the experience that: through the mass economic and technological innovation activities to mobilize the enthusiasm of the general staff to join the reform and development of enterprises, improve the quality of the workforce, the economic efficiency of enterprises increased year by year, corporate social image Continuous improvement. First of all, pay attention to the masses of enterprises “service brand” founding activities. Starting from the characteristics of financial and trade enterprises,