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今天的国际市场竞争已经不是企业的竞争,也不是产品的竞争,而是逐步进入到了一个前所未有的、全新的产业链竞争时代。谁掌握了强势产业链,谁就能在激烈的国际市场竞争中取胜。有专家把国际上的产业链看做由“6+1”组成,其中“6”是软环节:一是产品设计,二是原料采购,三是长途运输,四是订单处理,五是批发经营,六是零售;只有“1”是硬环节,那就是生产制造。6个软环节创造出几
Today’s international market competition is not the competition of enterprises, nor the competition of products, but also gradually entered an unprecedented, new era of competition in the industrial chain. Who has a strong industrial chain, who will be able to win the fierce competition in the international market. Some experts consider the international industrial chain as “6 + 1”, of which “6” is a soft link: one is product design, the other is procurement of raw materials, the third is long-distance transportation and the fourth is order processing. Five is the wholesale business, six retail; only “1 ” is the hard link, that is, manufacturing. 6 soft links to create a few