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虽然由英国Royal Mail公司引发的罢工运动使存在畏惧心理的广告客户转向网络媒体,但据权威人士研究发现,直邮市场依旧保持旺盛精力。1月:英国直邮行业开始关注环保标准PAS2020。Bellwether公司调查发现,直邮行业预算9年来首次
Although the strikes triggered by the Royal Mail Company in the United Kingdom turned dread advertisers into online media, according to authoritative sources, the direct mail market remained strong. January: British direct mail industry began to pay attention to environmental standards PAS2020. The Bellwether survey found that the direct mail industry budget for the first time in nine years