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炎炎夏日,紧凑型车市场新车不断,其中最耀眼的当属一汽丰田推出的全新第11代卡罗拉,6月19日上市以来首月订单即超过2万,稳居同级车第一阵营。而全新卡罗拉的成功,除了“全球最畅销车型”这一金字招牌外,商品性能上的零短板正是其热销的基础,加上一汽丰田围绕品牌强化、新品认知、感恩用户三个方面进行的层层推进、环环相扣的强势营销,不难预见全新卡罗拉将中国市场续写畅销传奇。
In summer, the new compact car market continues, the most dazzling of which is the new 11th-generation Corolla Launched by FAW Toyota. The first month of orders since June 19 was over 20,000, ranking the first camp of its class. The success of the new Corolla, in addition to “the world’s best-selling models ” the flagship, the performance of the short board is the basis of its selling, with FAW Toyota around the brand enhancement, new product awareness, Thanksgiving users Three layers of promotion, strong interlocking marketing is not difficult to predict the new Corolla will continue to write the Chinese market best-selling legend.