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喜力啤酒全球首席商务官Alexis Nasard曾说道:“创意的不可复制性使其成为一项极具竞争性的优势。喜力啤酒主打的营销方式就是不断地打破常规和推动广告互动,引爆数字化的交流对话,通过新途径来与消费者取得联系。”因此,喜力啤酒营销广告对互动的情有独钟使得它毫无悬念地成为本届戛纳创意节的最佳创意广告主。下面,让我们一起欣赏这个荷兰品牌做过的养眼广告吧。
Alexis Nasard, Hewlett-Packard’s chief global commerce officer, once said: “The irreducibility of creativity makes it a competitive advantage.” Heineken’s flagship marketing approach is to continually break the rules and promote advertising, detonating digitization To get in touch with consumers through new ways. “” The sheer affinity for the interaction between Heineken’s marketing and advertising makes it no suspense to be the best creative advertiser for this year’s Cannes Creative Festival. " Next, let us appreciate the seductive advertisements made by this Dutch brand.