随着产品同质化,服务同质化的不断加大,如何在市场竞争中取得差异化的优势,是很多企业都在探索的课题。企业的关注点也由市场占有率转移到客户服务的满意率。使用技术作为客运业内最为重要的技术形式,正在成为客车生产企业的营销着力点。广州五十铃的“价值传递计划”,在使用技术的应用方面做足了文章。 With the homogenization of products, the continuous enhancement of service homogeneity, and how to gain the advantage of differentiation in the market competition, many enterprises are exploring the issue. The focus of business is also shifted from market share to satisfaction with customer service. The use of technology as the most important form of technology in the passenger transport industry is becoming a marketing focus for bus manufacturers. Guangzhou Isuzu’s “Value Delivery Plan” completes the article on the use of technology.