营销者说数字营销已然成为广告主不可或缺的营销形式,在大数据基础之上,视频、社交营销将以更加接近用户的“自然人”属性的姿态,迎向繁荣景象。2012年营销领域的关键词主要有大数据、视频和社交。我认为数据起着为用户“画像”的基础作用,在数据之上,已经成为互联网第一大应用的视频和以微信为最受瞩目的社交产品,正在以欣欣向荣的姿态显示着生命力。 Marketers say that digital marketing has become an indispensable form of marketing for advertisers. On the big data foundation, video and social marketing will greet the prosperity with their attitude closer to the user’s “natural person”. The key words in marketing in 2012 are big data, video and social networking. In my opinion, data plays a fundamental role for user “portrait ”. Above the data, the video that has become the largest application on the Internet and the social product that is most watched by WeChat is showing its vitality in a thriving manner.