回顾那些2013年涌现出的汽车营销案例,数量多,战术多,高价值案例真的不多。那么再来看看2014年,汽车营销该如何做?一个汽车品牌,到底靠什么去维系今天在信息爆炸时代的消费者?当消费者选择汽车考虑的因素越来越多元化,接触的媒体渠道越来越分散,汽车企业要想和消费者建立联系,正在面临越来越多的挑战。 Review of those automotive marketing cases that emerged in 2013, the number of more tactical, high-value cases really small. So let’s look at how auto marketing should be done in 2014. What exactly is a car brand that will sustain today’s consumer in the era of information explosion? When consumers choose vehicles to consider more diverse elements, the more media channels they touch To more dispersed, auto companies want to establish contact with consumers, is facing more and more challenges.