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电视传媒有其喉舌功能和产业功能,它们的相互依存性决定了电视传媒必须走产业化道路,而如何把两个功能结合得完美是从业者要探讨和实践的永恒主题。电视传媒产业化之路走起来很艰难,它需要我们摒弃落后理念克服陈规陋习,更需要抓住得天独厚的机遇。
The television media has its mouthpiece function and industrial function. Their interdependence determines that the television media must take the road of industrialization. How to combine the two functions perfectly is the eternal theme that practitioners should explore and practice. The road to industrialization of the television media is going very hard. It requires us to abandon the backward philosophy to overcome the stereotypes and to seize the unique opportunities.