美国肯德基公司自1987年在北京设立了第一家快餐厅开始,便如同燎原之火般地在中国发展起来。如今,肯德基在中国已设立了30家公司,管理并经营着全国近130个城市的500多家连锁餐厅。这样的发展速度和规模,令许多餐饮企业望洋兴叹。但是,你知道当初肯德基为打开中国市场,是怎样作市场预测和市场调查的吗? Since KFC started its first fast food restaurant in Beijing in 1987, it has developed in China like a prairie fire. Today, KFC has set up 30 companies in China to manage and operate over 500 chain restaurants in nearly 130 cities across the country. This pace of development and scale, so many catering enterprises disappointed. However, you know that KFC was to open up the Chinese market, what is the market forecast and market research?