本文简述了江苏IPTV产业的发生背景、发展状况,并从传播学角度比较了IPTV与传统电视的不同,进而以媒介融合时代为背景,分析了江苏IPTV面临的问题及其发展前景。 This paper describes the background and development of IPTV industry in Jiangsu and compares the differences between IPTV and traditional TV from the point of view of communication. Then, based on the background of media convergence, this paper analyzes the problems faced by Jiangsu IPTV and its development prospects.