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舆论引导是需要能力的,尊重新闻专业主义,媒体就有引导力,反之就会形成极强的误导。公众对现实世界的认知,很大程度上是靠媒体报道所塑造的,媒体报道制造的拟态环境,主导着人们认知世界和了解事实的视角。媒体报道什么,公众就会看到什么。每天大街上会有很多起年轻人扶老人的好事,可媒体不报道,却炒作渲染一两起疑似“老人摔倒了无人扶”的事件,在事实不清的情况下就往“世风日下道德沦丧”上去引,使人误以为我们身
The guidance of public opinion requires competence. Respect for professional journalism leads to media guidance, and vice versa. The public’s cognition of the real world is largely shaped by media coverage. The mimetic environment created by media coverage dominates people’s perception of the world and understanding of the facts. What the media reports, the public will see what. Every day on the street, there will be many good things for young people to help the elderly, but the media will not report it, but they will hype to render one or two suspected cases of “the elderly have fallen without a helping hand,” and if circumstances are not clear, “Ethics of the world wind down” lead, people mistake us