投资学有句警语:“不要与股票谈恋爱”。可是心理分析师发现,与股票谈恋爱是人类的天性。因此,如想在股票市场跑赢大市,只能靠后天的经验训练才可除去“与股票谈恋爱”的心理障碍。事实上,与股票谈恋爱来自“自我陶醉”。我们买入股票后,对该股票的价值便开始改变。由美国康奈尔大学和加州大学合作的研究发现一个非常有趣的现象。把一班修读心理学的学生分成两组,其中一组给予一个咖啡杯,暂时称他们为拥有者,且请他们写下他们愿意出售的最低要价;另一组的学生,暂时称他们为买家,也请他们写下他们愿意购买该咖啡杯的最高出价。结果,咖啡杯拥有者平均最低要价是5.75美元,买家平均最高出价是2.25美元。 Investing has a warning: “Do not fall in love with the stock ”. But psychoanalysts found that falling in love with stocks is a human nature. Therefore, if we want to outperform the broader market in the stock market, we can only get rid of the psychological barrier of “falling in love with the stock” only by training in the day after tomorrow. In fact, falling in love with stocks comes from “self-intoxicating.” When we buy a stock, the value of the stock begins to change. A study by Cornell University and the University of California found a very interesting phenomenon. Divide a group of psychology students into two groups, one of which gives a coffee cup, tentatively calls them the owner, and asks them to write down the minimum asking price they are willing to sell; the other group of students, for the time being, Buyers also ask them to write down the maximum bid they are willing to buy for the coffee cup. As a result, the average minimum asking price for a coffee cup owner is $ 5.75, and the average buyer bid is $ 2.25.