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“大赚未大赢”,把这句话用在家电厂商身上,再恰好不过。20年的发展时间,中国家电企业在一片空白的状况下,依靠某一产品迅速在市场中起家,但这种缺乏核心技术的增长已然对未来的产业升级埋下祸根。几乎没有什么利润可谈的现实今天又一次将家电企业推向了退无可退的地步,但往哪里突围、如何突围成为家电厂商眼前的迷雾。痛定思痛之后,海尔终于开始寻求一条技术突破之路,实现张瑞敏“高增值下的高增长”的豪言壮举。在前方已经没有索尼这样的“阿甘”领跑的网络家电市场中,海尔真的能实现从英雄到领袖的转变吗?
“Make big win without big win”, the phrase used in the home appliance manufacturers, and then just enough. 20 years of development time, China’s home appliance enterprises in a blanket situation, relying on a product quickly started in the market, but this lack of core technology growth already laid the foundation for future industrial upgrading. There is little profit to talk about the reality of today’s home appliance business to retreat again, but where to break through, how to break through into the fog of the appliance manufacturers in front. Bitter experience, Haier finally began to seek a breakthrough in technology to achieve Zhang Ruimin “high growth under high value-added” rhetoric. Haier can really change from heroes to leaders in the networked home appliance market where there is no such “Forrest Gump” led by Sony?