品牌如同一棵树,不可能总在温室里培育,要想茁壮成长,就要经历风雨,惟有如此,根系才能深入地下,枝叶才会繁茂。品牌是给拥有者带来溢价、产生增值的一种无形资产,它的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或设计及其组合,增值的源泉来自于消费者心智中形成的关于其载体的印象。品牌承载的是一部分人对其产品以及服务的认可,是一种品牌商与顾客购买行为间相互磨合衍生出的产物。目前,在不断规范的市场环境、公民社会的崛 A brand like a tree can not always be cultivated in a greenhouse. If you want to thrive, you have to experience the storm. Only in this way can the roots penetrate into the ground and the branches and leaves grow prosperous. A brand is an intangible asset that gives the owner a premium and adds value. Its carrier is the name, term, symbol, symbol, or design used to differentiate it from other competitors’ products or services, a source of added value From the minds of consumers formed on the carrier’s impression. The brand is carried by the recognition of some people on their products and services, is a product of the brand and customer interaction between the purchase of products derived from each other. At present, in the constant normative market environment, the rise of civil society