2008年金融大危机,遍及世界各地,最终导致全球出现严重的金融低迷,对各个行业都产生了不同程度的影响,尤其是服装。针对这一情况,我国服装行业该何去何从,又应该以怎样的态度以及措施去应对,本文将以科学的眼光观察此次金融危机的本质前因经过,并针对其对我国服装行业的影响提出一些积极的企业应对措施。 The 2008 financial crisis spread all over the world, which eventually led to a serious financial downturn around the world with varying degrees of impact on various industries, especially clothing. In response to this situation, our clothing industry where to go from here, but also what kind of attitude and measures should be taken to deal with this article will be a scientific look at the financial crisis of the nature of the antecedents, and for its impact on China’s apparel industry put forward some Positive business response.